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About the project
Exploring the World of “Samsung Inside” with Cinematic CGI
In collaboration with Samsung DSA, Transparent House conceptualized a commercial for the major annual tech trade show CES in 2018. We created a two minute sizzle reel titled "Samsung Synergy," crafted with CGI that took the viewer on a journey from city-scapes to the inner workings of circuit boards, hard drives and sports cars — to find the "Samsung Inside”.
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