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About the project
Still dark. Already awake.
It genuinely meant a lot to team up with our friends at JLab on the launch visuals for their new JLab Gaming line. One of the projects in that series was Daybreak.
For Daybreak, we wanted to build a visual world that felt like the first hit of light after a long night of gaming - dark, sharp, electric and dramatic.
So we leaned into contrast: black surfaces, RGB glow, magenta grids, clean product geometry, and that quiet tension right before everything starts moving.
Daybreak felt like the perfect name for it.
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