MACY’S THANKSGIVING PARADE

Client

Macy's

Location

United States

Year

2023

Project type

AR, VR & Realtime

Creating an Interactive Virtual Parade Experience with Metaverse Architecture and 3D Spaces

We collaborated with Macy’s for the virtual version of its iconic Thanksgiving Day parade, hosted on the OnCyber metaverse platform. This year's virtual parade features visual enhancements and a more engaging and interactive journey, so you feel like you're actually there. Experience the parade's colorful floats, fun characters, and city atmosphere from the comfort of your home. Jump into the virtual Parade wherever you are.