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Playful 3D render illustrating colorful balloons and floats for Macy’s Thanksgiving Parade campaign by Transparent House

MACY’S THANKSGIVING PARADE

Year

2023

Location

United States

Client

Macy's

Project type

AR, VR & Realtime
Playful 3D render illustrating colorful balloons and floats for Macy’s Thanksgiving Parade campaign by Transparent House
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About the project

Creating an Interactive Virtual Parade Experience with Metaverse Architecture and 3D Spaces

We collaborated with Macy’s for the virtual version of its iconic Thanksgiving Day parade, hosted on the OnCyber metaverse platform. This year's virtual parade features visual enhancements and a more engaging and interactive journey, so you feel like you're actually there. Experience the parade's colorful floats, fun characters, and city atmosphere from the comfort of your home. Jump into the virtual Parade wherever you are.

Project type

AR, VR & Realtime

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