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How CGI Changes Our Relationship With Products: Cases From Fashion, Technology, and Cinema
Fashion: Realism, Surrealism, and the New Visual Language CGI in fashion has become a flexible language, capable of supporting multiple creative directions. Surrealist approaches push the boundaries of scale and imagination. For instance, Jacquemus (2024) staged a mixed-reality spectacle in Paris where oversized digital bags moved through city streets, blending seamlessly with the environment. CGI Visuals by Transparent House Photorealism, by contrast, creates a sense of inti
Yuri Pitomcev
Sep 18, 20252 min read
Automotive 3D rendering: a guide to car & vehicle visualization
Automakers use 3D rendering to create lifelike digital vehicles visualizing designs, testing paint options and features, and generating marketing imagery—all before building a physical prototype. From concept styling to showroom ads, see how CGI vehicle visualization accelerates design and elevates automotive marketing.
Yuri Pitomcev
Sep 15, 202519 min read
3D Rendering for restaurants: enhancing design decisions & marketing success
3D rendering brings restaurant concepts to life before a single table is set. From testing interior themes and lighting to creating buzz-worthy visuals for investors and social media, see how photorealistic renderings help restaurants perfect design and marketing long before opening night.
Yuri Pitomcev
Sep 15, 202515 min read
3D rendering for hotels & resorts: a complete guide to hospitality visualization
3D rendering lets hotel and resort teams preview designs with photorealistic detail, attract investors, and refine guest experiences—long before doors open. Discover how CGI brings hospitality concepts to life, enhancing design decisions and marketing impact.
Yuri Pitomcev
Sep 15, 202515 min read
Illuminating design: how 3D rendering shines in the lighting industry
3D rendering lets lighting teams prototype faster, see how lamps and fixtures truly light a space, and produce photoreal images for web, print, and retail—without staging costly shoots or building every sample. Here’s how CGI captures materials, glow, and shadows accurately and helps launch collections sooner.
Yuri Pitomcev
Sep 7, 202519 min read
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