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cg
Headphones are small. The world around them is not.
For JLab we built a lifestyle video campaign that feels more lived-in than staged. We started by “casting” CG characters, then developed the settings, moods, and scenes around them. We placed the product into each shot and shaped those pieces into a final video.
Latest tech played a big role in how this came together, but honestly, tools are only half the story. The harder part - and the more interesting one - was keeping the product clear, the world expressive, and the whole piece emotionally readable from frame to frame.
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