In 2016, Transparent House developed a marketing campaign that reimagined iconic San Francisco landmarks as fantastical scenarios. Called 'San Francisco Reimagined,' the campaign featured the Transamerica Building envisioned as a wind farm, Alcatraz as single-family homes, and the Sutro Tower as luxury condos. The futuristic, avant-garde rendering of Sutro Tower graced the cover of San Francisco Magazine. "The cover feels like a giant middle finger to the impossible," said SF Magazine's Editor-in-Chief, Jon Steinberg. Please note that this was an internal project and all ideas were created exclusively by Transparent House.