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Showcasing life-saving technology through a 30 seconds CG spot
Speed Aware is a product designed to reduce dangerous speeding behavior - and potentially save lives. We were honored to work on its launch, which was also our first collaboration with the amazing team at Kendall Creative.
Our task was to explain, in just 30 seconds, how a small device installed inside a vehicle can recognize speed limits and regulate acceleration. We see this as a perfect use case for CG: the technology can be shown clearly from both inside and outside the vehicle, creating something visually exciting at a fraction of what a comparable live-action production could cost.
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