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Navdy Head-Up automotive display showcasing navigation features through augmented reality visuals by Transparent House

NAVDY HEAD-UP DISPLAY

Year

2016

Location

United States

Client

Navdy

Project type

Advertising
Navdy Head-Up automotive display showcasing navigation features through augmented reality visuals by Transparent House
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About the project

Visualizing Safer Navigation with Photorealistic CG Renderings for Navdy

Navdy is a head-up display that disrupted the car GPS navigation industry by projecting images onto the vehicle's windshield so they user no longer has to look away at a screen. Through this campaign, we aimed to demonstrate why users should make the switch to Navdy for a safer, less-distracting GPS experience. We showcased the HUD in the windshield of a moving Audi SUV navigating through city intersections and country roads for a lifelike visualization.

Project type

Advertising

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