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Great CGI starts long before rendering begins. The right preparation, references, product photos, CAD files, and a clear asset list, sets the foundation for visuals that feel effortless and real. From defining target audiences to aligning on platforms and specs, every detail you provide helps the creative team move faster and deliver sharper results. This guide covers the essentials to set your next CGI project up for success.

WebAR is changing product marketing: from beauty AR try-ons to virtual furniture placement and car showrooms, customers can preview products in their space before buying. Learn how brands use interactive 3D demos to drive engagement and conversions.

Discover the future of product visualization: 3D rendering trends 2025, real-time rendering, AR shopping, VR showrooms, and immersive ecommerce. Transparent House explains where 3D marketing is headed.

When unveiling a new product, first impressions matter. From giant screens with photorealistic 3D animations to interactive holograms at trade shows, discover how launch event visuals captivate audiences and make presentations unforgettable.

Learn how CGI powers 3D social media ads from punchy vertical videos to photoreal renders and AR filters. Platform-specific tips for Instagram, TikTok, and Facebook, plus ways to measure ROI.