The future of 3D product visualization: AR, VR and real‑time
- Ilya Samokhvalov
- 1 day ago
- 21 min read
In the rapidly evolving world of product marketing, 3D visualization has moved from a novelty to a necessity. Not long ago, simply having static 3D product renders gave brands an edge; now the frontier is interactive and immersive experiences. Technologies like augmented reality (AR) and virtual reality (VR), combined with real-time 3D rendering, are redefining how consumers engage with products online. A shopper can virtually “try on” clothes or see furniture in their living room via AR, or even step into a VR showroom to explore products as if they were physically there. These advances are blurring the line between digital and physical shopping, offering customers richer experiences while helping brands boost engagement and sales.
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At Transparent House, we’ve witnessed this transformation first-hand. In our experience, high-quality 3D product visualization has become an indispensable tool for showcasing products. But looking ahead, it’s not just about creating beautiful images – it’s about delivering fully immersive product journeys. In this article, we’ll explore where 3D product visualization is headed: from the rise of real-time rendering with game engines, to the boom in AR try-outs and VR showrooms, to the integration of 3D content into the metaverse. We’ll also touch on how AI is accelerating these trends. The goal is to give a clear, wide-angle view of the future of 3D visualization in product marketing – in simple terms and without hype. By the end, you’ll see why embracing these innovations can elevate your marketing, and how companies (with the right partners) can navigate this exciting future.
Real‑time 3D rendering and interactive experiences
One of the biggest shifts in 3D visualization is the move toward real-time rendering and interactivity. Traditionally, photorealistic 3D renders were produced as still images or pre-rendered videos. Real-time technology changes that by generating 3D graphics instantly, enabling interactive content that users can manipulate on the fly. Modern game engines like Unreal Engine 5 and Unity – once used only for video games – are now being harnessed to create interactive, high-fidelity product experiences across the web, mobile apps, AR, and VR. In practice, this means a customer on a website can rotate a 3D model 360°, zoom in to see details, or even customize options (colors, features, etc.) and see the changes immediately.
Interactive 3D configurators and 360° product viewers are becoming common, allowing shoppers to personalize products in real time before buying. For example, automotive brands have long used online car configurators where you can pick a paint color or wheel type and see the car update instantly. Now, this level of interactivity is expanding to all kinds of products – from electronics to home décor – giving consumers a hands-on feel for items without visiting a store. Brands increasingly use these tools because they engage users longer and help answer questions that static images can’t. In fact, studies show that interactive 3D ads (where users can rotate or explore a product) significantly improve conversion likelihood – one analysis found up to an 11× higher conversion rate compared to flat images. This is likely because interactivity builds confidence: customers can virtually examine the product from every angle, reducing uncertainty.
Real-time 3D is not limited to web browsers. Companies are also leveraging it in product demos and training (imagine an interactive virtual demo of a complex gadget) and in-store displays (touchscreen kiosks where shoppers can explore products virtually). Because the content is rendered on the fly, it can be adapted on demand – think of switching a product’s language or style in a demo instantly for different audiences. Real-time graphics are even enabling collaborative design and visualization: teams spread across the globe can work on the same 3D scene simultaneously, making changes in front of each other. This kind of real-time collaboration accelerates development cycles and ensures everyone – from designers to marketers – is aligned with the latest visual.
Perhaps most importantly, real-time technology underpins the immersive AR and VR experiences we’ll discuss next. The ability to render graphics instantly is what makes AR apps responsive and VR worlds believable. As this tech matures, we expect interactive 3D content to become the norm. Instead of passive product photos, tomorrow’s marketing will invite customers to play with products virtually – an engaging experience that drives purchase decisions. For businesses, investing in real-time 3D means delivering richer product configurators, virtual try-outs, and personalized visuals that can set them apart from competitors. It’s a shift from showcasing products with static imagery to letting customers experience products digitally.
Augmented reality: “Try before you buy” reimagined
If real-time rendering is the engine, augmented reality is one of the most exciting vehicles driving 3D product visualization forward. AR overlays digital content onto the real world through your camera – letting customers see a product in their own environment before buying. This technology has evolved from a fun gimmick to a core part of the shopping journey for many brands. With just a smartphone or tablet, someone can place a virtual couch in their living room to check its style and scale, or try on a virtual watch to see how it looks on their wrist. It’s the classic “try before you buy” concept, delivered via 3D and without any physical product on hand.
Retailers across industries are embracing AR for its ability to boost buyer confidence. In furniture and home decor, apps like IKEA Place allow users to drop true-to-scale 3D furniture models into their home and view them from all angles. This helps answer questions like “Will this sofa fit along that wall?” or “Does this rug match my flooring?” – all in a matter of seconds. The result is not only a “wow” factor for the user, but very practical: AR greatly reduces the guesswork in online shopping. Fashion and beauty brands are also using AR for virtual try-ons – from sneakers and dresses to makeup filters that show how a shade of lipstick would look on your face. For example, Warby Parker’s app lets you virtually try on eyeglasses using your phone’s camera, mapping the frames to your face in real time. These experiences mimic the in-store trial but with the convenience of home, bridging the gap between e-commerce and brick-and-mortar.
What’s the impact of AR on marketing metrics? It’s significant. By giving customers a more accurate sense of products, AR tends to increase conversion rates and reduce returns. Shoppers are less likely to be surprised (or disappointed) when the real product arrives, because they’ve already “seen” it in context. For instance, a major furniture retailer reported that its AR preview tool not only increased customer engagement, but also cut down product return rates – presumably because people made more informed choices. Across the board, brands using AR have observed stronger engagement: users spend more time on site and interact with more products. One industry report noted that AR features can lead to 200% increases in engagement and 20% longer sessions for shoppers. Additionally, consumer surveys indicate people are eager for these experiences – nearly 92% of Gen Z shoppers expressed a strong preference for AR tools when shopping online, and more than half of all adults are open to AR-assisted purchasing.
The accessibility of AR is a key reason for its rapid adoption. Unlike VR, which often requires a headset, AR experiences typically run on devices everyone already has – smartphones and tablets. There’s no app download needed in many cases; web-based AR (using WebXR or similar technologies) means a user can click “View in AR” on a product page and immediately see the 3D item in their space through the mobile browser. As AR technology becomes more user-friendly and ubiquitous, we can expect AR product visualization to become standard practice. It adds a layer of confidence for the customer and a persuasive storytelling tool for the brand. Imagine scrolling through an online catalog and being able to instantly visualize any item in your own life – that level of personalization is transforming e-commerce from a catalogue experience into an interactive trial experience.
For businesses, now is the time to invest in quality 3D models and AR content. Those assets can often be the same ones used for traditional renders, but optimized for real-time use on mobile. At Transparent House, for example, we ensure that the photorealistic 3D models we create for clients’ product renders can be repurposed for AR applications down the road. This means when a client is ready to launch an AR feature, they already have high-quality, lightweight 3D models of their products on hand. It’s an efficient pipeline: render once, use everywhere. By integrating AR into the online shopping journey, brands not only gain a cutting-edge marketing tool, they actually provide a valuable service to consumers – making online shopping more informative, fun, and confidence-building. The future of “try-before-you-buy” is here, and it’s happening through the lens of a smartphone camera.
Virtual reality and immersive showrooms
While AR brings products into your world, virtual reality (VR) transports you into a virtual world of products. VR involves fully immersive 3D environments experienced through a VR headset (like Meta Quest, HTC Vive, etc.), where the user can look around and interact as if they were physically present in a scene. In the context of product visualization, VR can create something akin to a virtual store or showroom that customers can walk through from the comfort of their home This technology has huge potential for high-impact, experiential marketing – especially for complex or high-value products that benefit from a detailed exploration.
Picture a virtual car showroom: instead of visiting a dealership, a customer puts on a VR headset and finds themselves standing next to a life-size car model in a beautifully rendered virtual showroom. They can walk around the car, open the doors, sit inside for a driver’s-eye view, and even take it for a simulated “virtual test drive.” Automotive brands have been early adopters of VR for everything from debuting concept cars to training dealerships. For example, Audi and Cadillac have both experimented with VR showroom experiences that let customers experience various car models and configurations without a physical car present. This kind of immersion isn’t just flashy – it helps customers make informed decisions. Being able to virtually check the legroom of a car or see the dashboard up close in VR can answer questions that flat images or specs sheets can’t.
Beyond automotive, real estate and architecture have successfully used VR to showcase properties (as Transparent House has done with interactive real estate tours). Now, consumer product companies are also testing VR for marketing. Think of an outdoor gear company creating a VR experience where you virtually climb a mountain using their equipment, or a luxury retail brand opening a VR boutique during a product launch event. In these scenarios, VR adds a layer of storytelling around the product – it’s not just “here is the item,” but “here is how it feels to use/experience this item.” VR can convey scale and ambiance remarkably well. For instance, a home theater system demo in VR could simulate a dark room with the sound and visuals of the product, giving the user a visceral sense of its performance.
The current challenge with VR in product visualization is accessibility – unlike AR, it requires specialized hardware (headsets) which not every customer owns. However, this is gradually changing as VR devices become more affordable and wireless, and as platforms like the Meta Quest target mainstream consumers. Moreover, many VR experiences can be repurposed into non-VR formats (like a 3D walkthrough that you can also navigate on a regular screen). Techniques such as WebGL-based VR or cloud-streamed VR allow immersive content to be experienced with just a web browser, even without a headset – the user can still click and drag to look around a virtual environment on their laptop or phone. This “no headset required” approach means the content can reach a wider audience, while those with VR gear get the full immersive effect.
So what’s the future of VR in product marketing? We anticipate virtual showrooms becoming an extension of brands’ online presence. Just as companies maintain websites and social media, they may also maintain virtual spaces that fans and customers can visit. Early examples are appearing in the fashion world (virtual fashion shows and VR stores for clothing collections) and consumer electronics (VR demos at tech expos). The metaverse concept (more on that next) is also driving interest in VR commerce. Brands are realizing that a percentage of their audience might prefer to shop or explore in a rich 3D environment rather than scroll a 2D page. Those brands that build engaging VR experiences early on will position themselves as innovators and could earn significant media buzz. Even if VR remains a niche in the immediate term, the impact on those who use it can be huge – it tends to create memorable impressions and strong emotional engagement (imagine the excitement of virtually walking through an upcoming travel destination at a tourism outfitter’s VR demo, or the emotional pull of viewing a sentimental product in a meaningful virtual setting).
In summary, VR adds depth to product visualization that even AR can’t fully match, by fully immersing the user in an environment. It’s the “next level” of interactivity – moving from seeing a product in your space (AR) to entering the product’s space (VR). As headset technology improves and content creation becomes more streamlined (thanks to real-time engines), we expect to see more brands experimenting with VR showrooms, virtual product training, and other immersive marketing content. It’s an exciting frontier for those willing to think outside the browser.
3D content in Web3 and the metaverse
No discussion of the future of digital experiences would be complete without touching on the metaverse and Web3 – buzzwords that hint at a more connected, 3D internet. While definitions vary, the metaverse generally refers to persistent virtual worlds where people can socialize, work, and shop, often through avatars, and Web3 involves decentralized platforms and digital ownership (like NFTs) in those spaces. What do these have to do with product visualization? Quite a lot, as it turns out. In essence, if brands want to participate in the metaverse, they will need 3D models of their products and creative ways to present them in virtual environments. The rise of metaverse platforms is already fueling demand for immersive 3D content – and product marketing is part of that trend.
Imagine a future where instead of browsing an e-commerce website, you as an avatar walk into a virtual shopping mall. You can enter a brand’s digital storefront, pick up a 3D product from a shelf, and inspect it or even use it in that virtual world. This scenario isn’t far-fetched – platforms like Meta’s Horizon, Decentraland, and others are working on enabling exactly these kinds of experiences. Some brands have already dabbled in selling digital products or skins (for example, fashion brands selling virtual clothing for avatars, or car brands selling virtual car models for games). These digital items often start as the same high-quality 3D assets used for visualization. In other words, the digital twin of a product (a detailed 3D model) can serve multiple purposes: it can generate marketing images, appear in AR apps, and also be dropped into a metaverse platform for virtual try-on or purchase.
We’re also seeing the merging of physical and virtual commerce through NFTs and Web3. For instance, a company might sell an NFT of a limited-edition sneaker that comes with a real pair of those sneakers – the NFT acting as a digital collectible and a proof of ownership for the physical item. The NFT itself often features a 3D visualization of the product. In the art and collectibles space, companies like Nike (with their acquisition of RTFKT) and Gucci have invested in digital fashion and collectibles, anticipating a time when a portion of consumer spending goes to virtual goods. In such a world, having top-notch 3D visualization isn’t just marketing; it is the product.
From a marketing perspective, even if a brand isn’t directly selling virtual goods, being present in popular 3D virtual spaces can be a big brand-builder. We’ve seen examples of car companies unveiling models inside gaming platforms like Fortnite, or food and beverage brands creating virtual hangout spaces in metaverse worlds for promotional events. These require the creation of detailed, optimized 3D models and environments that match the brand’s real-world look. Ensuring brand consistency across these new channels is a challenge – one that product visualization experts are already tackling. According to industry research, the companies that master 3D and AR now will help shape tomorrow’s commerce, as brand identity extends into interactive 3D realms.
It’s worth noting that the metaverse is still in an early stage, and not every brand needs to jump in right away. However, it’s prudent to future-proof visualization assets. Building a library of 3D product models (or having a studio create them) will pay off in multiple ways. Those assets can be used for today’s AR and online 3D viewers, and tomorrow they can be made “metaverse-ready” (for instance, converted into game engine formats). In fact, some forward-thinking companies are already requesting that their product renders come with AR/VR-compatible models. Organizations like imagine.io (an AI-driven visualization platform) advise brands to prepare for Web3 integration by ensuring their visualization tools and content can plug into these emerging platforms.
In summary, 3D product visualization is a bridge to the metaverse. As virtual worlds and Web3 commerce grow, products will need to exist convincingly in those spaces. The same technologies that make a handbag look real in a 2D render will make it interactive in AR and wearable by an avatar in VR. The future vision is that a consumer might buy a product and immediately get both the physical item and a digital version for their avatar – and they’ll expect both to look great. Brands that anticipate this by investing in high-quality 3D models and exploring metaverse collaborations will position themselves at the forefront of a new marketing era. It’s a classic case of skating to where the puck is headed: the sooner you have your products “metaverse-ready,” the more seamlessly you can extend your marketing reach when the time comes.
AI’s role in the next-gen visualization pipeline
Driving all these advancements behind the scenes is the rapid progress in artificial intelligence (AI) and machine learning. AI is transforming how 3D content is created, optimized, and even personalized. For instance, tasks that once took many hours of manual work – like crafting photorealistic textures, setting up complex lighting, or generating variants of a scene – can now be partially or fully automated with AI-driven tools. This has big implications for the future: it means high-quality 3D visuals can be produced faster and at lower cost, making them accessible to more businesses and use cases.
One way AI is making a mark is through content automation. Modern rendering software increasingly incorporates AI algorithms that can, say, take a basic 3D model and auto-apply realistic materials and lighting based on references. We’re also seeing AI that can generate 3D models from 2D images or even from scratch using generative techniques – though still early, these point to a future where creating a 3D model might be as simple as feeding in a few photos of a product or describing it in words. Even today, AI can speed up the rendering process via denoising algorithms (which produce clean images from fewer render samples) and scene optimizations, cutting down the time to get a finished image or animation.
For businesses, this AI-boosted efficiency means getting more out of their visualization budget. A recent analysis noted that AI algorithms are now able to generate photorealistic 3D renders quickly and efficiently, reducing the time and cost compared to traditional manual methods. In practical terms, a catalog of 100 products that might have taken months to render in all colors and configurations could potentially be done in a fraction of the time with AI-assisted workflows. This allows marketing teams to quickly respond to needs – for example, producing a new set of product shots for a seasonal campaign on short notice – without sacrificing quality.
AI is also enhancing the intelligence and personalization of 3D content. E-commerce platforms are starting to integrate AI recommendation systems with 3D visualization: as a simple example, if a customer is interacting with a 3D model of a laptop, the system might automatically show an accessory like a 3D-rendered laptop bag or suggest a different color model, based on patterns learned from other users. These AI-driven suggestions can be more engaging than traditional “People also bought…” links, because they can appear directly within the 3D experience (imagine a popup of the accessory in 3D next to the main product). AI can even personalize the visualization itself – adjusting lighting, angle, or context to best appeal to an individual user’s preferences (for instance, showing a furniture item in a styled room that matches the user’s taste, inferred from their past browsing).
On the analytics side, AI helps companies learn from user interactions. Every time a customer rotates a 3D model or tries a different configuration, that’s valuable feedback. Brands can analyze which angles people examine most, which customizations are popular, or where in an AR placement users spend time. Machine learning can crunch this data to reveal insights: maybe users frequently zoom in on a certain part of the product, indicating interest or maybe confusion (opportunity to provide more info); or perhaps a specific color is tried most often in the configurator, suggesting it should be featured in marketing. These insights loop back into product development and marketing strategy, making the whole pipeline smarter and more responsive to consumer preferences.
Lastly, AI can assist in maintaining visual consistency and realism at scale. For companies with huge product ranges, ensuring every 3D model and render meets the same quality standard is tough. AI quality control tools can flag anomalies or suggest fixes (e.g. if a model’s material doesn’t look like the real sample, or if lighting is inconsistent across images). This kind of “AI art director” role will likely expand, helping human artists deliver top-notch visuals more easily.
In summary, AI is like the silent partner in the future of 3D visualization – not always visible in the end experience, but fundamentally changing how that experience is produced and tailored. It’s streamlining workflows, which lowers barriers to entry for smaller companies to use high-end 3D graphics. It’s also enhancing the end-user experience by making content more dynamic and personalized. We foresee that as 3D tools continue to integrate AI, the difference between a company starting from scratch and one with years of CGI experience will shrink – because much of the heavy lifting can be handled by smart software. That means more brands will be able to generate stunning 3D content, which raises the bar for everyone. The takeaway: companies should keep an eye on AI advancements in the visualization space, and be ready to adopt tools that can give them a competitive edge, whether it’s automating content creation or unlocking new ways to personalize the customer’s visual journey.
Embracing an immersive future
The world of 3D product visualization is on the cusp of a new era – one where immersive, interactive experiences become standard in product marketing. We’ve looked at how real-time rendering, AR, VR, Web3, and AI are each contributing to this evolution. What ties all these trends together is a focus on engagement and experience. In the past, marketing was often about showing a product in the best light; going forward, it’s about letting customers experience the product in the most meaningful way. That might be spinning it around in a web browser, seeing it virtually on their desk through AR, walking around it in a VR world, or even owning a digital version of it in an online universe.
For consumers, these developments promise a richer, more informative shopping journey. It’s easier to trust a product when you can explore it freely and see it in context – hence these 3D visualization tools build confidence and satisfaction. This in turn benefits businesses through higher conversion rates, fewer returns, and stronger brand loyalty. The numbers we cited speak clearly: companies adopting 3D/AR have seen significant lifts in engagement and sales, and the market for these technologies is growing rapidly. It’s telling that many large retailers and manufacturers are already heavily invested in CGI imagery for their catalogs; the next step of that investment is going interactive and immersive. Those who move early will stay ahead of the curve, while those who don’t risk playing catch-up in a few years when these features are no longer “nice-to-have” but expected.
At Transparent House, we are excited about this future – not as a distant vision, but as something unfolding right now. We’re continually adapting our 3D product rendering services to leverage the latest real-time engines, to prepare assets for AR/VR use, and to utilize AI tools that make the process more efficient. Our philosophy is that visualization is a journey, and we strive to guide our clients at each step, from a static render to an AR model to a fully interactive product tour. The core will always be quality and realism (a beautifully detailed 3D model is the foundation that makes all these applications shine). But wrapped around that core, the new techniques we’ve discussed allow us – and businesses everywhere – to present products in ways that are more engaging, convenient, and fun for the audience.
In conclusion, the future of 3D product visualization is bright, dynamic, and full of opportunity. It’s a future where a product page might be as interactive as a video game, where your next online shopping trip feels like an adventure rather than a scroll, and where the line between marketing content and customer experience essentially disappears. Brands that embrace these technologies will not only improve their marketing outcomes; they’ll also delight their customers and reinforce a reputation for innovation. The 3D and AR/VR revolution in product marketing is underway – and it’s transforming “look at this product” into “live this product.” As we move toward 2025 and beyond, one thing is clear: those who can visualize the future (in 3D) will be the ones to shape it.
Frequently Asked Questions
What is 3D product visualization and why does it matter?
3D product visualization is the process of creating lifelike digital representations of products, allowing them to be viewed from any angle as if they were real. Instead of relying solely on photos, companies use 3D models and rendering software to generate images and interactive content. The reason this matters is that 3D visualization offers more flexibility and engagement. A single 3D model can produce endless product images (different angles, colors, environments) and even enable AR or VR experiences. For customers, it means a richer understanding of the product – they can zoom in, spin, or place it in their space, leading to more confidence in what they’re buying. For businesses, 3D visualization can save time and cost (fewer physical prototypes and photoshoots) and often boosts marketing performance by capturing attention with high-quality, interactive visuals.
What’s the difference between AR and VR in product marketing?
Both AR (augmented reality) and VR (virtual reality) are immersive technologies but they work differently. AR adds a digital layer to your real environment – for example, using your phone camera to see how a chair would look in your actual living room. It keeps you in the real world but augments it with 3D products or effects. This is great for “try-before-buy” scenarios like virtually trying on a watch or seeing a true-to-scale 3D model of a new appliance on your kitchen counter. VR, on the other hand, takes you out of the real world into a fully virtual environment. You’d typically wear a VR headset and be transported to, say, a virtual showroom or a 3D scene where you can explore products around you. In product marketing, AR is generally more accessible (since anyone with a smartphone can use it) and is used to integrate products into the shopper’s life. VR provides a deeper immersion – useful for virtual tours or experiential demos – but requires special equipment and is often used at events or specialized online experiences. In short: AR brings the product to you; VR brings you to a virtual place with the product.
Do customers need special devices or apps to use AR/VR features?
Augmented Reality (AR) has become very user-friendly. Many AR product features work via the smartphone you already have – often with no app required. For instance, web-based AR can launch from a product page by tapping a “View in AR” button, which opens your camera and displays the product in your room. Some advanced AR applications (or ones with better performance) might use a dedicated app, but downloading these is usually straightforward, and companies often integrate AR into their existing shopping apps. For Virtual Reality (VR), a headset is needed for the full experience. Devices like the Meta Quest (Oculus) or HTC Vive are popular. However, companies deploying VR marketing content often provide alternative ways to view it if you don’t have a headset. You might be able to use a desktop in 360° mode or watch a VR scene as a regular 3D video. In summary, AR only needs a smartphone or tablet (which most people have), while VR currently needs a headset (less common, but growing in adoption). The good news is that AR can reach almost all customers instantly, and VR is usually an optional bonus for those equipped.
Will 3D renders and AR/VR replace traditional product photography and showrooms?
We’re seeing a strong shift toward digital visualization, but it’s not an outright replacement so much as an evolution. Photorealistic 3D renders are already replacing a lot of studio photography in catalogs and online stores – many retailers use CGI images that consumers can hardly distinguish from photos. This trend will continue because 3D is more cost-effective at scale and offers flexibility (e.g. easy edits, new variations without new shoots). That said, traditional photography still has a place, especially for lifestyle imagery or situations where having a real model or setting adds value. As for physical showrooms, AR and VR experiences are offering alternatives: an AR app can let customers visualize products at home, reducing the need to visit a store, and VR showrooms can reach those far away. Will they replace physical retail entirely?
Likely not across the board – people still enjoy seeing and touching products in person. However, digital visualization extends the reach of marketing beyond the constraints of physical space. It means a customer can experience a “showroom” 24/7 from anywhere. In many cases, companies are finding that high-quality 3D content augments their physical sales process (for example, a salesperson might use an AR demo to complement a physical sample). So, while not a total replacement, 3D and AR/VR are certainly taking over roles traditionally filled by photography and showrooms, especially in the early research and decision-making stages of a purchase.
How can my company start implementing these 3D visualization technologies?
Starting can be simpler than it seems. Here are a few steps:
Begin with 3D models: The foundation is to have 3D models of your products. If you have CAD designs or technical models, a 3D studio (like Transparent House) can often optimize those for visualization. If not, skilled 3D artists can create models from product photos or measurements. You don’t need to do your whole catalog at once – you might start with a few flagship products to test the waters.
Choose the application: Decide what will benefit you most first – is it creating photorealistic images for marketing? An interactive 360° viewer on your website? An AR feature in your app? Focus on one; the good news is the same 3D assets can later be repurposed for other uses. For example, your 3D model used in a product render could later power an AR demo.
Work with experienced partners: Implementing AR/VR and high-end rendering might sound tech-intensive, but there are agencies and platforms that specialize in this. By collaborating with experts, you can get guidance on best practices. For instance, our team at Transparent House often walks clients through the entire pipeline – from model creation to choosing an AR platform – so you’re not navigating it alone.
Pilot and gather feedback: Roll out the new 3D feature on a small scale and see how your audience responds. Monitor metrics like engagement time, conversion rates, or feedback comments. This will tell you what’s working and where to adjust. Perhaps customers love the AR tool but need a tutorial on using it – that’s something you can easily add.
Scale up: Once you see positive results, plan to expand. Maybe add more products to the AR catalog, or integrate the 3D content into other channels (social media, in-store displays, etc.). Over time, aim to build a robust library of 3D assets. This library becomes a company asset in itself – ready for use in future marketing, whether on today’s web or tomorrow’s metaverse.
