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Architectural rendering in New York
New York projects move fast and demand clarity. This guide breaks down how 3D renderings support design reviews, approvals, and marketing covering costs, timelines, VR/AR, and choosing the right partner.

Ilya Samokhvalov
Aug 3116 min read


Architectural rendering in Los Angeles: trends, costs, and examples
Discover how architectural rendering shapes Los Angeles projects—from hyper-realistic images to VR walk-throughs. Learn about costs, timelines, and choosing the right partner.

Ilya Samokhvalov
Aug 3116 min read


Before You Start: File Input Every CG Production Company Needs
Great CGI starts long before rendering begins. The right preparation, references, product photos, CAD files, and a clear asset list, sets the foundation for visuals that feel effortless and real. From defining target audiences to aligning on platforms and specs, every detail you provide helps the creative team move faster and deliver sharper results. This guide covers the essentials to set your next CGI project up for success.

Ilya Samokhvalov
Aug 264 min read


WebAR and interactive 3D product demonstration
WebAR is changing product marketing: from beauty AR try-ons to virtual furniture placement and car showrooms, customers can preview products in their space before buying. Learn how brands use interactive 3D demos to drive engagement and conversions.

Ilya Samokhvalov
Aug 2526 min read


The future of 3D product visualization: AR, VR and real‑time
Discover the future of product visualization: 3D rendering trends 2025, real-time rendering, AR shopping, VR showrooms, and immersive ecommerce. Transparent House explains where 3D marketing is headed.

Ilya Samokhvalov
Aug 2521 min read
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