Why Signing a Creative Retainer Is a Smart Move for Your Brand
- Pania Kirillina
- May 16
- 3 min read
Updated: May 19
Marketing teams worldwide are under pressure to consistently produce high-quality visual content — from photo-realistic renders to immersive animations — and do it faster, better, and cheaper. But managing CGI production on a project-by-project basis can be costly, unpredictable, and inefficient.

This is where the Creative Retainer comes in — a strategic, budget-friendly model that helps brands secure discounts, streamline workflows, and scale creative output all year round.
Think of it as a subscription to great creative — but with serious savings.
Transparent House retainer model makes things simple: you get access to top-tier creative work and save up to 40% a year. Quality goes up, costs go down.
What Is a CGI Retainer Agreement and Why It Works
A retainer agreement is a pre-paid, annual commitment to a creative studio, which grants the client a fixed value of services at a discounted rate. In exchange for this commitment, the client gets:
• Priority access to the studio’s resources
• Deeply discounted pricing compared to per-project quotes
• Greater flexibility to scale production up or down as needed
• Predictable budgeting and streamlined approval processes
Key Benefits of a Creative Retainer for 3D Content Production
1. Transparent CGI Pricing with Up to 40% Savings
A retainer is a win-win — and it saves you money. By committing upfront, you can cut your CGI production costs by up to 40%:
• 40% off with a yearly payment
• 38% off with two payments a year
• 34% off if you pay quarterly
• 30% off with monthly payments
Let’s say your usual campaign runs around $50,000 — on a retainer, that drops up to $30,000. That’s $20,000 back in your pocket (or into your next project).
2. Flexible CGI Retainer Funds for Any Creative Need
Funds can be applied to a wide range of services:
• Product launch campaigns
• Animations (storytelling, product tours, explainer videos)
• High-resolution still renders
• Interactive media and Generative AI-based content
• Web banners, social media assets, and more
Unused funds roll over into the next year if the retainer is renewed — ensuring zero waste.
3. On-Demand Access to a Full CGI & Animation Team
With a retainer, you get access to our U.S.-based team of award-winning CG artists — no hiring, no overhead, no stress.
Here’s what that means:
• No payroll, HR, or software headaches
• No wasted budget during slow months
• Easy-to-scale production for launches, campaigns, or full-on rebrands
Basically, it’s like having your own in-house team — just without all the paperwork.
4. Time and Cost Savings vs. Traditional Photo/Video Shoots
Transparent House’s photorealistic CG pipeline opens up creative possibilities that traditional photography or video simply can’t match. From surreal visuals to complex product animations, we bring ideas to life that would be impossible (or wildly impractical) to shoot in real life.
And with our Generative AI workflow, we can iterate faster, personalize visuals at scale, and deliver stunning content on tight timelines — ideal for fast-moving, digital-first campaigns.
Try Our CGI Retainer Before You Commit — Risk-Free
Still unsure? Transparent House allows clients to start with a sample project and deduct the cost if they move forward with a retainer. This allows brands to test the workflow, quality, and turnaround without upfront commitment.
In the end, a retainer isn’t just about saving up to 40% — it’s about working smarter. You get to build a creative rhythm, have a go-to team on speed dial, and never scramble last-minute for visuals again.
For brands that need high-quality visuals all year round, it’s a simple, strategic choice that just makes sense.
Interested in working with us?