Logitech Pro Racing Wheel: Building a product film around precision and motion
- Danil Sapsay
- 3 days ago
- 2 min read
Brief
Logitech G was preparing to launch the Pro Racing Wheel, a high-end sim racing product designed for enthusiasts and professionals. Our task was to create a film that matched the quality and ambition of the product - visually striking, emotionally resonant, and crafted with precision.
We developed the concept, visual direction, and final film entirely in-house. The result is a piece defined by rhythm, motion, and mood - built to reflect the product’s character rather than simply showcase its features.
Creative Concept
Rather than taking a technical or feature-led approach, we focused on capturing the essence of the wheel - its power, refinement, and purpose. The camera moves dynamically through the product, alternating between sweeping forms and intricate mechanical details.
Every shot is guided by the interplay of light, motion, and sound. Features aren’t isolated or explained—they’re revealed through the film’s pacing and composition.
One standout sequence visualizes the product as a wooden prototype, drawing inspiration from the physical modeling stages used in automotive design. This moment connects the product to a tradition of hands-on craftsmanship and design evolution.
Execution
We built a full CG model of the wheel, down to the smallest components. Materials like metal, rubber, and leather were carefully tuned to respond authentically to movement and light. Even the internal mechanics were modeled to support a key moment of reveal - presented clearly, but without sacrificing realism or atmosphere.
The internal Direct Drive system, a core part of the product’s performance, shaped the energy and rhythm of the scene it anchors.
The materials were complex and layered. Some of the textures we scanned ourselves, others we built manually from photos.
— Michael Shatilov, Senior Producer
Soundtrack
The original score was composed and recorded specifically for this piece. Performed live with real instruments, the music sets the tone and structure of the film—building momentum, pausing for tension, and releasing with impact.
The approach draws inspiration from narrative film scoring, where sound leads emotion and cues visual rhythm.
Final Result
The film was developed over three months and reflects a rare level of creative trust from the client. From concept to delivery, our focus was on clarity, elegance, and precision - creating a piece that resonates visually and emotionally without ever needing to explain itself.
