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Yuri
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Co-Founder and Creative Lead
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Profile
Join date: Jan 16, 2024
About
Yuriy Pitomtsev is Co-Founder and VP of Transparent House, a San Francisco-based CGI and 3D visualization studio. He leads the studio's work in photorealistic product rendering, architectural visualization, and immersive CGI for brands, agencies, and real-estate developers across the United States. He writes about the craft and business of 3D visualization: production workflows, CGI versus traditional photography, and how visualization drives modern product and real-estate marketing.
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Posts (78)
Jun 16, 2026 ∙ 7 min
Myths about CGI: expensive, slow, unrealistic? What large product lines really taught us
CGI still carries a few old myths: too expensive, too slow, not realistic enough. But large product lines tell a different story. Here’s how modern 3D rendering helps brands scale visuals, update catalogs faster, and reuse assets across channels.
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Jun 15, 2026 ∙ 7 min
Why marketplaces keep choosing 3D for clean backgrounds, better cropping, and faster seasonal updates
Managing thousands of product images is no longer just a photography challenge. Learn why marketplaces increasingly favor 3D product rendering to achieve consistent backgrounds, precise cropping, and fast seasonal updates across entire catalogs.
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Jun 5, 2026 ∙ 7 min
Amazon 3D product rendering: a seller’s guide to specs, rules, and workflow
Selling on Amazon means competing with millions of products. To win the click, your images can’t just be “good enough.” In this guide, we break down how photorealistic 3D rendering works for Amazon sellers—no jargon, just practical steps, from technical specs to a simple production workflow.
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