Yuri

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Co-Founder and Creative Lead

Profile

Join date: Jan 16, 2024

About

Yuriy Pitomtsev is Co-Founder and VP of Transparent House, a San Francisco-based CGI and 3D visualization studio. He leads the studio's work in photorealistic product rendering, architectural visualization, and immersive CGI for brands, agencies, and real-estate developers across the United States. He writes about the craft and business of 3D visualization: production workflows, CGI versus traditional photography, and how visualization drives modern product and real-estate marketing. LinkedIn

Posts (95)

Aug 3, 2026 ∙ 6 min

3D product configurators for e-commerce: let shoppers customize before they buy

Let shoppers customize color, material, and options in real time and see the exact result. How 3D product configurators work — and what they need to run.

Jul 28, 2026 ∙ 6 min

Furniture 3D rendering: from flat-pack to styled room scenes

Render furniture in every fabric and finish, then drop it into styled rooms — no warehouse, no photo studio. A practical guide for furniture brands.

Jul 26, 2026 ∙ 6 min

Consumer electronics 3D rendering: a practical B2B guide

Ports, brushed metal, glowing screens, matte plastics — electronics are hard to shoot. Here is how 3D product rendering handles them, angle by angle.