ONEPLUS HYPERBOOST TECHNOLOGY

For consumer electronics brand OnePlus, we created a commercial to highlight their new phone complete with a Hyperboost Gaming Engine. The animation shows two competing gamers in a colorful immersive environment, showing the protagonist coming out ahead due to the HyperBoost feature which allows lag-free playing. The cute characters, who were inspired by contemporary NFT avatars, both exude intensity and a passion for gaming. The protagonist is strategically adorned in the brand's vibrant colorway.