The Barbie-inspired shopping atmosphere called #NeedItNow Pop-Up was created in partnership with AI agency Rumfoords, JD Sports, Nike and metaverse platform OnCyber, and features artistic virtual spaces curated by influencers. We came up with a chic dystopian environment to attract athleisure lovers, who can use the pop-up to purchase clothing from JD’s collections in the metaverse. Explore the #NeedItNow Pop-Up World here.