MACY’S MSTYLELAB WEB3 PLATFORM

With virtual shopping destination Mstylelab, Macy's entered the fashion metaverse. Transparent House collaborated with the retailer and Berlin based Journee to bring the concept to life by crafting and animating Macy's clothing — from printed trench coats to pops of color—for customers to seamlessly shop. The experience was made possible through the immersive Journee platform. Start shopping today.