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#NEEDITNOW POP-UP WORLD
Location
United States
Client
Client
JD Х Nike
Client
Client
Services
Year
2023
The Barbie-inspired shopping atmosphere called #NeedItNow Pop-Up was created in partnership with AI agency Rumfoords, JD Sports, Nike and metaverse platform OnCyber, and features artistic virtual spaces curated by influencers. We came up with a chic dystopian environment to attract athleisure lovers, who can use the pop-up to purchase clothing from JD’s collections in the metaverse. Explore the #NeedItNow Pop-Up World here.
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