The Phoenix Rises!
Originally an Apple Store location we worked on years prior, the Minneapolis Uptown building was unfortunately destroyed during the Minneapolis protests of last year. The building owner approached TH, and enlisted our services in imagining a newly rebuilt uptown, once again flourishing with business. We faced many challenges during this project as we had to completely remodel the building in CG without any real life references. Additionally, we needed to portray these new renovations at the retail peak season - summer - despite the harsh winter that Minneapolis was experiencing during production for this project. Our team solved this issue by recreating the whole street in CG, allowing us to affect all aspects of lighting and weather. The resulting render effectively captures the return of Minneapolis Uptown, a hopeful and optimistic look into the city's bright future.