Logitech Kragle

Logitech and Transparent House collaborate on the visual identity and asset production for the GHub experience launch

We got the great opportunity to produce visual assets for one of Logitech's latest innovations: the GHub experience. The task was to connect both the physical products from Logitech's gaming line-up and tying those together with a more conceptual concept of the GHub eco-system. The challenge was how to communicate something that is visually compelling while still also communicating a level of mathematics and logic to convey the high level of sophistication this eco-system provides. The result was a stunning product line-up in front of an ever-evolving sphere that has a very purposeful animation built to it along with Logitech's iconic RGB color pass washing through it. The production involved a classic product visualization pipeline as well as Houdini Simulations. The deliverables are used for a number of use-cases and we are equally proud each time we check in Logitech's website to see our work featured there.