It’s Not Easy Being the First

As the world’s first Augmented Reality navigation device for your car, Navdy presented a unique marketing challenge. To launch, Navdy needed animations and renderings that not only got people excited about the product, but explained how the technology worked, to an audience that was not very familiar with AR. By creating in-context renderings and animations, we were able to show how Navdy can transform the driving experience, whether exploring the countryside or navigating the urban landscape.