A high-end development of a high-rise residential building in the SoMa district of San Francisco, CA
During our discovery process, we quickly realized the project needed to go beyond a traditional architectural fly-through. Our client wanted to do more than just sell a building; they wanted to promote a lifestyle. So we told a deeper story on film, showcasing what it would be like to live and work in the heart of San Francisco.
We enhanced the client’s marketing reach by creating more accessible messaging and branding. This was later incorporated throughout the client’s video and print collateral.
In addition to the marketing film we created, Transparent House provided exterior and interior renders, 360 Virtual Tours, and a variety of supporting imagery and print collateral.
To show future residents what a day in the life at Tower Two at One Rincon Hill might be like, Transparent House captured some magical moments in a series of day-long time-lapses. Today, these are an integral part of the ambiance at their Welcome Center.