Samsung, The Heart of Everything 2019

The evolution of a high-impact marketing campaign for Samsung

TH delivers an encore Samsung ecosystem video for CES 2019

With the wildly successful reception of our Heart of Everything video campaign in 2018, Samsung counted on us to make lighting strike twice. With the Heart of Everything 2, for CES 2019, we answered with a roar and produced a 90-second full CGI video that takes viewers on a journey through display technology, scalability, big-data analysis, and AI. From a robotic microchip assembly plant, to a driverless car, to an AI predictive major league baseball game, the Heart of Everything campaign evolves to accommodate the absolute leading edge technology that Samsung is pioneering now.