Transparent House visualizes and designs branded retail spaces, from individual stores to large shopping centers
Understanding the demographic is a vital component to creating stunning visualizations for new retail store developments.
Bringing architecture and branded elements together is key for retail space visualization.
Successful retail store visualization goes beyond just architecture and includes all details such as custom fixtures, graphics, and products. We ensure all aspects are woven together seamlessly within brand guidelines.
Our ongoing collaboration with Yum! Brands has largely consisted of assisting their conceptual team visualize their unbuilt stores or those in the process of being remodeled. For their most recent Las Vegas Taco Bell location, we jumped on the opportunity to visualize their first flagship location.
The Taco Bell cantina, conveniently situated in the heart of the strip, redefines the fast food dining experience. We were proud to assist Taco Bell in bringing their vision to life with a punch of excitement and color that would ignite eager anticipation of the store’s opening on the strip.
In anticipation of their two newest restaurants, Chipotle relied on TH to help tell the story of their new design concept. TH created photorealistic interior and exterior renderings that showcased the restaurant’s new look and feel before any construction began.
Using our in-house green screen studio and photographer, TH set up a custom photo shoot and cast local models to represent Chipotle’s target demographic. The combination of CGI environments and live-shot models gave the final images a realistic and believable look.