TH Presents Transparent SF: Holiday Magic in the form of AR


Like many creative companies, TH has a long history of applying its ever-expanding talent set to develop innovative promotional projects that can serve as practical demonstrations.

When TH’s president Denis Krylov commissioned the new holiday-themed “Transparent SF” Augmented Reality App, he invited his colleagues to create an animated version of San Francisco that would showcase their talents in signature style… from the shape of the city (matching the shape of the company’s logo) to the highly recognizable geography, bridges, architecture, ships, moving cable cars and vehicles, its pride flag, and even some homeless tents (to keep it real).

“We used the exciting new ARkit from Apple to allow anyone to see ‘Transparent SF’ come to vibrant life in Augmented Reality on any flat surface,” Denis says. “Our goal was to make this ‘AR snow globe’ entertaining and educational, while also presenting a fun canvas demonstrating how AR can be used to engage audiences of all ages in new ways.”

Here is the link to download the App itself: http://bit.ly/ARsnowSF

Android users can download this demo App: http://bit.ly/ARplaySF